Legal

Hartwell & Crane LLP

Hartwell & Crane LLP was spending $14,000 per month on Google Ads with no call tracking, no practice area campaign separation, and a generic landing page shared across three different legal services. Their cost per consultation had reached $289 and was still rising. Within 60 days of rebuilding the system, their consultation calendar was full for the first time in three years.

Real-World Case Study

Same market. Better system. Scalable economics.

Hartwell & Crane LLP was spending $14,000 per month on Google Ads with no call tracking, no practice area campaign separation, and a generic landing page shared across three different legal services. Their cost per consultation had reached $289 and was still rising. Within 60 days of rebuilding the system, their consultation calendar was full for the first time in three years.

61%
Drop in Cost Per Lead
3.4%
More Consultations Per Month
$112
Cost Per Lead (was $289)
220%
Organic Traffic Increase

The problems

  • $289 Cost Per Consultation — Rising Every Month
  • No Call Tracking — Could Not Identify What Worked
  • One Generic Landing Page for All Practice Areas
  • Broad Match Keywords Wasting 40% of Budget
  • Zero Local SEO or Google Maps Presence

What we rebuilt

  • Separate Campaign Per Practice Area (Personal Injury, Family Law)
  • CallRail Call Tracking — Every Call Mapped to Keyword
  • 3 Dedicated Practice Area Landing Pages
  • 47 Negative Keywords Eliminating Wasted Spend
  • Google Business Profile & Local SEO for Dallas
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