Case Studies

Same market. Better system.

We don't sell activity, we engineer measurable economics. Here's what that looks like in practice.

Home Services$18,000+/mo paid spend

Multi-Location Home Service Brand

A multi-location home service brand came to Adscular spending over $18,000/month on paid traffic, with inconsistent returns. We rebuilt the system. Same market, better economics.

+137%
Qualified leads
3.4X
ROAS
52%
CAC reduction
2.1X
Booked appointments
Healthcare$9,500/month

Crestview Dental Group

Crestview Dental Group had 3 clinic locations in Chicago but only their Lincoln Park location was generating consistent new patients. Their two newer locations were running at 40% capacity 18 months after opening, and a previous agency had spent $18,000 generating just 23 new patients at $782 per patient. We rebuilt their local marketing system completely.

6.4x
ROAS
$58
Avg. Cost Per New Patient
~340
New Appointment in last 30 Days
63%
CAC Reduction
#1
Google Maps Rank — All 3 Locations
Home Cleaning$8,500/month

Prime Clean Services

PrimeClean Services was generating bookings from Google Ads at $82 per booking — a cost that made expanding beyond 3 locations impossible. Their Meta Ads account had been running the same creative for 11 months with zero optimization. They had no online booking system, meaning leads could only contact them by phone during business hours. We built a full acquisition and booking system.

3.1x
Increase in Booking Volume
3 → 9
Exapnded to New Locations
48%
Lower Cost per Booking
$43
Cost per New Customer
Legal$7,000/month

Hartwell & Crane LLP

Hartwell & Crane LLP was spending $14,000 per month on Google Ads with no call tracking, no practice area campaign separation, and a generic landing page shared across three different legal services. Their cost per consultation had reached $289 and was still rising. Within 60 days of rebuilding the system, their consultation calendar was full for the first time in three years.

61%
Drop in Cost Per Lead
3.4%
More Consultations Per Month
$112
Cost Per Lead (was $289)
220%
Organic Traffic Increase
SaaS$11,000/month

Trackflow

Trackflow is a B2B SaaS platform for construction project management. They were spending $8,500 per month competing against Monday.com and Asana on generic keywords — and losing badly at $340 per trial. Their website converted at 26% on the sign-up page and they had zero organic content strategy. We repositioned their entire marketing around construction-specific buyers and rebuilt the trial funnel.

44%
Lower Trial CAC
$80K
MRR (was $34K in 7 months)
6.4%
Organic Traffic Growth
31%
Trial-to-Paid Conversion (was 19%)

If you are tired of…

Unpredictable lead flowRising ad costsTraffic without conversionsAgencies focused on reports instead of revenue

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