Home Cleaning

Prime Clean Services

PrimeClean Services was generating bookings from Google Ads at $82 per booking — a cost that made expanding beyond 3 locations impossible. Their Meta Ads account had been running the same creative for 11 months with zero optimization. They had no online booking system, meaning leads could only contact them by phone during business hours. We built a full acquisition and booking system.

Real-World Case Study

Same market. Better system. Scalable economics.

PrimeClean Services was generating bookings from Google Ads at $82 per booking — a cost that made expanding beyond 3 locations impossible. Their Meta Ads account had been running the same creative for 11 months with zero optimization. They had no online booking system, meaning leads could only contact them by phone during business hours. We built a full acquisition and booking system.

3.1x
Increase in Booking Volume
3 → 9
Exapnded to New Locations
48%
Lower Cost per Booking
$43
Cost per New Customer

The problems

  • $82 Cost Per Booking — Too High to Scale
  • No Online Booking (Phone Only)
  • Stale Meta Ads Creative — 11 Months Unchanged
  • No Location-Specific Landing Pages
  • No Review Generation System

What we rebuilt

  • Geo-Layered Google Ads Per Service Location
  • Online Booking System (Housecall Pro Integration)
  • Meta Retargeting for Abandoned Bookings
  • 6 City-Specific Service Area Landing Pages
  • Automated Post-Service Review Request via SMS
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