SaaS

Trackflow

Trackflow is a B2B SaaS platform for construction project management. They were spending $8,500 per month competing against Monday.com and Asana on generic keywords — and losing badly at $340 per trial. Their website converted at 26% on the sign-up page and they had zero organic content strategy. We repositioned their entire marketing around construction-specific buyers and rebuilt the trial funnel.

Real-World Case Study

Same market. Better system. Scalable economics.

Trackflow is a B2B SaaS platform for construction project management. They were spending $8,500 per month competing against Monday.com and Asana on generic keywords — and losing badly at $340 per trial. Their website converted at 26% on the sign-up page and they had zero organic content strategy. We repositioned their entire marketing around construction-specific buyers and rebuilt the trial funnel.

44%
Lower Trial CAC
$80K
MRR (was $34K in 7 months)
6.4%
Organic Traffic Growth
31%
Trial-to-Paid Conversion (was 19%)

The problems

  • $340 Cost Per Trial — Competing on Wrong Keywords
  • Trial Sign-Up Page Converting at Only 26%
  • Zero Blog Content or SEO Strategy
  • Competing Against Enterprise Brands on Generic Terms
  • 19% Trial-to-Paid Conversion Rate

What we rebuilt

  • Niche Keyword Strategy (Construction-Specific Terms)
  • Competitor Comparison Campaigns vs Buildertrend & Procore
  • Trial Sign-Up Page Redesign (4 fields, social proof, video)
  • 12 SEO Blog Posts Targeting Construction Software Keywords
  • Onboarding Email Sequence for Trial Users
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