5 Proven Ways to Lower Your Customer Acquisition Cost (CAC)

Your CAC is the single most important number in your growth model. Here are five ways to bring it down.

1. Fix conversion before scaling spend

More traffic to a leaking funnel just wastes money faster. Optimize landing pages first.

2. Tighten audience targeting

Spend on the people most likely to convert, not the widest possible reach.

3. Test creative relentlessly

Creative is the biggest lever in paid social. Systematic testing compounds.

4. Get attribution right

You can't optimize what you can't measure. Proper tracking reveals what actually drives sales.

5. Design the full funnel

Acquisition, nurture, and conversion should work as one system.

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