Contracting & Renovation Company

Quick Answer

Can SEO help a contracting and renovation company get more visitors from Google? Yes. In this case study, Adscular ran SEO for a contracting and renovation company. Over 6 months (from Mar 16, 2026), the website showed up in Google search results 1.45 million times and earned 8.92K clicks. Its pages had an average position of 10.2, which is right around the edge of the first page of Google.

The Client

A contracting and renovation company that wanted more customers to find it on Google. People who plan a renovation usually search online first and compare a few companies, so being visible at that moment matters.

Main goal: get more visibility on Google and more visitors to the website.

The Problem

Many contracting and renovation websites are hard to find on Google. The usual reasons:

• The site has no clear page for each service.
• Pages are not written the way customers search.
• Technical problems stop Google from reading or showing pages.
• Nobody tracks which searches bring visitors.

The client needed a clear SEO plan that could grow search visibility step by step, and a way to measure it.

What We Did

We focused on one goal: help people who need a contractor find the company on Google.

1. Keyword research. We found what people type into Google when they look for contracting and renovation work, and which searches matter most.
2. Service pages. We built and improved pages for the main services, written in simple words that match those searches.
3. On-page and technical fixes. We improved page titles, descriptions and headings, and fixed issues that slow down or confuse Google.
4. Tracking. We watched Google Search Console to see impressions, clicks and position, and used it to decide what to improve next.

The Results

Last 6 months in Google Search Console

• Total impressions: 1.45M
• Total clicks: 8.92K
• Average CTR: 0.6%
• Average position: 10.2 Google Search Console, Performance report, Search type: Web, last 6 months What the chart shows Impressions and clicks both moved upward over the 6 months. Daily impressions grew from roughly 3,000 to 5,000 in March to roughly 12,000 to 13,000 by September. The strongest days for clicks, at about 90, came in August and September.

What is next An average position of 10.2 means many pages sit near the edge of the first page, so moving them up is the next step. An average CTR of 0.6% also leaves room to turn more impressions into clicks, by improving page titles and descriptions.

Results are taken from Google Search Console. Impressions are the number of times pages appeared in Google results.

Clicks are the number of times people clicked through to the website. Average position is across all searches. Results vary by location, competition and website.

Why It Worked

• Pages matched real searches. Content was built around what customers type into Google.
• Clear page for each service. Google and visitors can see what the company offers.
• Technical basics fixed. Google could read and show the pages properly.
• Data-led decisions. Search Console showed what to improve next.

Key Takeaways

• Build a separate page for each service you offer.
• Write in the words your customers use when they search.
• Check Google Search Console every month for impressions, clicks and position.
• Improve titles and descriptions to raise your click-through rate.

Frequently Asked Questions

Does SEO work for contractors and renovation companies?

Yes. People usually search Google when they plan a renovation. In this case study, the website reached 1.45M impressions and 8.92K clicks in 6 months.

How long does SEO take for a contracting company?

It depends on competition, location and your website. In this case study, impressions and clicks moved up steadily over 6 months.

What are impressions and clicks in Google Search Console?

An impression is each time your website appears in Google results. A click is each time someone clicks through to your website.

What is a good average position on Google?

Position 1 to 10 is the first page of Google. In this case study, the average position was 10.2, which is right around the edge of the first page.

Can Adscular do SEO for my contracting business?

Yes. Adscular is a performance marketing agency that runs SEO, Google Ads, Meta Ads and TikTok Ads for businesses in Pakistan and the USA. Contact us for a free review of your website.