Roofing Contractor

Quick Answer

Can SEO bring more visitors to a roofing business website? Yes. In this case study, Adscular ran SEO for a roofing business. Over 3 months (from Jun 16, 2026), the website showed up in Google search results 931K times and earned 5.41K clicks. Its pages had an average position of 9.6, which is close to the top 10 results on Google.

The Client

A roofing business that wanted more customers to find it on Google. Roofing customers usually search when they need a repair or a new roof, so being visible at that moment matters.

Main goal: get more visibility on Google and more visitors to the website.

The Problem

Many roofing websites are hard to find on Google. The usual reasons:

• The site has no clear page for each roofing service.
• Pages are not written the way customers search.
• Technical problems stop Google from reading or showing pages.
• Nobody tracks which searches bring visitors.

The client needed a clear SEO plan that could grow search visibility step by step, and a way to measure it.

What We Did

We focused on one goal: help the right customers find the roofing business on Google.

1. Keyword research. We found what people type into Google when they need a roofer, and which searches matter most.
2. Service pages. We built and improved pages for the main roofing services, written in simple words that match those searches.
3. On-page and technical fixes. We improved page titles, descriptions and headings, and fixed issues that slow down or confuse Google.
4. Tracking. We watched Google Search Console to see impressions, clicks and position, and used it to decide what to improve next.

The Results

Last 3 months in Google Search Console

• Total impressions: 931K
• Total clicks: 5.41K
• Average CTR: 0.6%
• Average position: 9.6 Google Search Console, Performance report, Search type: Web, last 3 months What the chart shows Impressions and clicks both moved upward over the 3 months. Daily clicks were mostly between 40 and 60 in June and reached roughly 90 in September. Daily impressions also climbed, from roughly 8,000 to roughly 13,000 a day.

What is next An average CTR of 0.6% means there is room to turn more impressions into clicks. The next step is improving page titles and descriptions so more searchers choose the website, and building more pages for high-value roofing searches.

Results are taken from Google Search Console. Impressions are the number of times pages appeared in Google results.

Clicks are the number of times people clicked through to the website. Average position is across all searches. Results vary by location, competition and website.

Why It Worked

• Pages matched real searches. Content was built around what customers type into Google.
• Clear page for each service. Google and visitors can see what the business offers.
• Technical basics fixed. Google could read and show the pages properly.
• Data-led decisions. Search Console showed what to improve next.

Key Takeaways

• Build a separate page for each roofing service you offer.
• Write in the words your customers use when they search.
• Check Google Search Console every month for impressions, clicks and position.
• Improve titles and descriptions to raise your click-through rate.

Frequently Asked Questions

What are impressions and clicks in Google Search Console?

An impression is each time your website appears in Google results. A click is each time someone clicks through to your website. In this case study, the site had 931K impressions and 5.41K clicks in 3 months.

What is a good average position on Google?

Position 1 to 10 is the first page of Google. In this case study, the average position was 9.6, which is close to the top 10 results.

What is a good CTR for SEO?

CTR is clicks divided by impressions. It depends on your industry and your position in Google. In this case study, the average CTR was 0.6%, and improving titles and descriptions is the next step to raise it.

How long does SEO take for a roofing company?

It depends on competition, location and your website. In this case study, the roofing website reached 931K impressions and 5.41K clicks over 3 months.

Can Adscular do SEO for my roofing business?

Yes. Adscular is a performance marketing agency that runs SEO, Google Ads, Meta Ads and TikTok Ads for businesses in Pakistan and the USA. Contact us for a free review of your website.